Privacy Policy

The European Union General Data Protection Regulation (GDPR) is a data privacy regulation that applies to all companies processing and holding the personal data of data subjects residing in the European Union. This article outlines our privacy policy and describes the GDPR compliance status of Seahorse automation. If your company needs to ensure it is GDPR compliant, it also needs to ensure its providers are also GDPR compliant. Seahorse Automation is GDPR compliant and strictly enforces the regulations to protect the user data we store.

Seahorse Automation Ltd is registered in England and Wales under company number 07949794. This Privacy Policy and Cookie Notice incorporates all Seahorse Automation Ltd business interests.

The term ‘Seahorse Automation Ltd’ [‘Seahorse’, ‘Seahorse Automation’, ‘we’ or ‘us’] refers to the business whose registered office is 17 Merton Road, Basingstoke, Hampshire RG21 5UA.

Seahorse operate the following websites: www.seahorseautomation.com


Data Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

Our systems use data encryption and password protection for maximum security.

If under any circumstances you are unsure about the security of our website or your private information, please send us an email to data.protection@seahorseautomation.com.


GDPR Compliance

The following principles are complied with when processing personal data:

Lawful Basis of Processing Data

The lawful basis of processing of data will always be determined prior to any data being processed. Seahorse automation processes personal data under one, or more, of the following Lawful Bases:


Type of Personal Data Being Processed

The type of personal data being processed may include:


How Personal Data is collected

Personal data is obtained from one or more of the following:


Why Personal Data is collected

Personal data is collected to provide legitimate business services which include:

However, where indicated, some of the information is optional and you can choose not to complete.


How Personal Data is used

Personal data may be used to:


Where Personal Data is Stored

If a web form is completed on any of the above websites, information is stored on the Company’s CRM system. Previous browsing history on the Seahorse automation websites is available to our employees only to determine your interests in order that Seahorse automation can engage with you more effectively and improve our site. If Cookies are switched-off then your previous browsing history is no longer available to Seahorse automation (See “Cookies” below). If you do not wish for us to have your personal information, please do not fill out any of the web forms on these sites.

As part of any services offered via the Seahorse automation websites, the information you provide may be transferred to countries outside the European Economic Area (‘EEA’) i.e. our servers, or third party servers that are used to provide Seahorse automation services, that are located in a country outside the EEA. By submitting your personal data, you consent to the transfer, storage and/or processing of your data wherever it be stored. However, if your data is transferred outside the EEA, steps will be taken to ensure appropriate security measures are in place to ensure your privacy rights continue to be protected as outlined in this Policy.


How long Personal Data is stored

We review our retention periods for personal data on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold personal data on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

Please review our data retention policy for full details. Email data.protection@seahorseautomation.com to request a copy.


Who has access to Personal Data

Only Seahorse automation employees are granted access to customer data. This is ensured by the use of strict operational processes and procedures.

Staff are trained on security systems and relevant processes and procedures which are reviewed regularly for ongoing effectiveness and suitability for purpose. All employees are kept up-to-date on the Seahorse automation security and privacy practices. Employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure that customer information is protected.

All IT systems are kept in a secure environment with appropriate access control.

Non-sensitive details (your email address and other requested information) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

We will not sell or rent your information to third parties.

Third Party Service Providers working on our behalf:

We may pass your information to our third party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf. However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service.

Third Party Product Providers we work in association with:

We work closely with various third party product providers to bring you a range of quality and reliable products and services designed to meet your needs. When you enquire about or purchase one or more of these products, the relevant third party product provider will use your details to provide you with information and carry out their obligations arising from any contracts you have entered into with them. In some cases, they will be acting as a data controller of your information and therefore we advise you to read their Privacy Policy. These third party product providers will share your information with us which we will use in accordance with this Privacy Policy.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party including for a merger, acquisition, divestiture, or similar transaction or as part of any business restructuring or reorganisation.

We may also further transfer data if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or to law enforcement. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.


Individuals’ Rights

Your rights relating to GDPR are enforced and include the below:

The accuracy of personal data is imperative. We aim to keep it updated at all times. The personal data we hold on you is available upon request by contacting data.protection@seahorseautomation.com. You can request that your data is updated and/or deleted at any time, unless Seahorse automation can justify that it is retained for legitimate business or legal purpose. When updating your personal data, you may be asked to verify your identity before your request can be actioned.

You can change your marketing preferences at any time by emailing data.protection@seahorseautomation.com, or by clicking on the “Unsubscribe” link at the bottom of any of Seahorse automation e-shots.


Links to other websites / from other websites

Seahorse automation websites may contain links to other websites run by other organisations. Seahorse automation Privacy Policy only applies to Seahorse automation’ websites and you are encouraged to read the Privacy Statements on the third party websites that you visit such as Google. Seahorse automation is not responsible for the Privacy Policies and practices of other websites even if they were accessed via a Seahorse automation website. Equally, if you link to a Seahorse automation website from a third party site, Seahorse automation is not responsible for the Privacy Policies and practices of that third party site.


Children – 16 or Under

We do not offer services to children under the age of 16.

If you are aged 16 or under‚ please get your parent/guardian’s permission before making contact and/or providing us with personal information.